10 Mar 2010

Youtube takes 40.7% of total online video share

“Across all video sites, Internet users viewed 16.8 billion online videos in the month of April 2009” – comscore, inc

But, who are the leaders of the pack in the online video hosting/serving space?

Some stats from comscore on the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

TOTAL INTERNET: 16.8 billion; 100% market share

·         Google sites (99% Youtube):            6.8 billion; 40.7% market share

·         Fox Interactive Media:                        513 million; 3.1% market share

·         Hulu:                                                      397 million; 2.4% market share

·         Viacom:                                                 315.2 million; 1.9% market share

·         Microsoft sites (incl. Yahoo!):            288.3 million; 1.7% market share

These 5 properties thus make up almost halve (48.8%) of the total market share. I am assuming the rest can be considered as being part of the long-tail of video hosting and serving services (e.g. www.vimeo.com)?

(via Clickz.com)

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