LouisJvR.com | Finding pockets of digital excellence

“Across all video sites, Internet users viewed 16.8 billion online videos in the month of April 2009” – comscore, inc

But, who are the leaders of the pack in the online video hosting/serving space?

Some stats from comscore on the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

TOTAL INTERNET: 16.8 billion; 100% market share

·         Google sites (99% Youtube):            6.8 billion; 40.7% market share

·         Fox Interactive Media:                        513 million; 3.1% market share

·         Hulu:                                                      397 million; 2.4% market share

·         Viacom:                                                 315.2 million; 1.9% market share

·         Microsoft sites (incl. Yahoo!):            288.3 million; 1.7% market share

These 5 properties thus make up almost halve (48.8%) of the total market share. I am assuming the rest can be considered as being part of the long-tail of video hosting and serving services (e.g. www.vimeo.com)?

(via Clickz.com)

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

The gap: Creating an ad can be an expensive hurdle to advertising on national television, radio, and online for most businesses.

For that reason, Youtube and Google has created this neat platform Ad Creation Marketplace (ACM), a tool that connects businesses with talented production specialists who can produce a professional TV, online, video, or audio ad across a range of budgets starting as low as $250.

Right, for non-US readers of this blog, the platform is “Americanized” – but still, a beautiful example of a company (Youtube (owned by Google)), understanding the needs and motivations of it’s customers (community) and crafting a solution for the masses.

As video becomes such an increasingly prominent part of our digital experiences, services like these are bound to make some big profits.

I like this. Check it out: Ad Creation Marketplace

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

(via http://ytbizblog.blogspot.com/)

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr