LouisJvR’s writings on web

“Across all video sites, Internet users viewed 16.8 billion online videos in the month of April 2009” – comscore, inc

But, who are the leaders of the pack in the online video hosting/serving space?

Some stats from comscore on the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

TOTAL INTERNET: 16.8 billion; 100% market share

·         Google sites (99% Youtube):            6.8 billion; 40.7% market share

·         Fox Interactive Media:                        513 million; 3.1% market share

·         Hulu:                                                      397 million; 2.4% market share

·         Viacom:                                                 315.2 million; 1.9% market share

·         Microsoft sites (incl. Yahoo!):            288.3 million; 1.7% market share

These 5 properties thus make up almost halve (48.8%) of the total market share. I am assuming the rest can be considered as being part of the long-tail of video hosting and serving services (e.g. www.vimeo.com)?

(via Clickz.com)

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

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(via http://ytbizblog.blogspot.com/)

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

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Via eMarketer: Household broadband penetration in South Korea will hit 90.2% this year.

That is almost 25% more than the ‘almighty’ US.

Imagine the opportunities for commerce. Wow.

Other stats from this region, to provide a bit of context:

·         A population of +- 50 million (which makes it the 21^st highest density region in the world) 1

·         It’s no surprise with the 2^nd and 3rd largest cellphone companies in the world (Samsung and LG) being South Korean, that it has adopted a strong technology culture1

·         Google is the 4^th most visited site in the region; most visited being www.naver.com, www.yahoo.com and www.daum.net2

·         South Korea has the highest broadband speed in the world – 14.6Mbps + each consumer consuming and average of 24.5GB of content per month3

1. http://en.wikipedia.org/wiki/South_Korea

2. http://www.alexa.com/topsites/countries/KR

3. http://techcrunchies.com

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

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(reposted from our Heavy Chef blog)

The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn.

The study used the following age brackets as a base:

·         Kids: 2-11 years old

·         Teens: 12-17 years old

·         Young adults: 18-24 years old

·         Adults1: 25-34 years old

·         Adults2: 35-49 years old

·         Mature adults: 50-64 years old

·         Seniors: 65+ years old

The results are as follow (diagrams below):

1. FACEBOOK

2. TWITTER

3. LINKEDIN

Although it is no surprise that Adults form the nucleus of most of the network’s member bases, what interests me is the prominence of the 50-64 (and 65+) year olds - the ‘Silver Surfer*’ demographic as it often referred to.

With Silver surfers becoming the fastest growing Internet demographic group in South Africa (source: Online Publishers Association), it is indeed a relevant demographic and has become quite a hot topic of discussion in recent times.

Overall though, I think we can all agree that within the South African context Facebook, Twitter and LinkedIn – though, especially Facebook and to a lesser extent, Twitter – are dominant forces within our online and mobile web space.

It would thus make sense to do your due diligence and understand the digital habits of your customers online.

(via BNET)

*An adult, generally 50 years of age or older, who frequently surfs the web and spends time online (”silver” refers to the colour of their hair)

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According to data from Google, Facebook serves 260 billion page views per month (yes, BILLION!).

That’s more than six million page views per minute, or a staggering 37.4 trillion page views in a year.

(monthly page views chart below)

So how many servers do you think are needed to manage such an operation?

Would you believe 30,000 servers !?

Yup, according to www.datacenterknowledge.com, Facebook recently borrowed $100 million to fund it’s server purchases of an extra 20,000 machines. Wow.

(see how this compares to the likes of Google, Amazon, Rackspace etc)

For you tech-minded folk out there, here are a few related interesting factoids:

-       Facebook’s photo storage operation now stores 80 billion images (20 billion images, each in four sizes) and serve up 600,000 photos a second

-       Facebook manages more than 25 terabytes of data per day in logging data (that is equivalent of about 1,000 times the volume of mail delivered daily by the U.S. Postal Service)

-       Facebook currently has about 230 engineers on staff, who manage data for more than 300 million users, that is one engineer per 1 million active users

(source)

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Read more detail on results from this survey here - http://money.aol.com/article/no-facebook-at-work-no-thank-you-teens/808977

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A research report on investigating Cost per Lead* models was recently released by Pontiflex, and provides us with some insights that is relevant to any marketer online.

The report found marketers thought the best areas to engage leads (consumers) are via:

1. Brand/community sites
2. eNewsletters (with specials/deals); and
3. Free trail offers

Thus, these are perceived to be the best means for when its most effective in asking your customers for their details.

The report also indicates best practice for engaging leads recommend “capturing basic information during the first contact with the end consumer, and capturing additional information over time as the brand builds a relationship with the consumer.”

So, some key take-outs from my end…

1. Keep things simple – in the beginning of engaging a potential lead, ask for only the minimum amount of info
2. It’s about the relationship – be patient and be smart in making a lead aware of areas of engagement with your brand, progressively gauging information about the lead
3. Create “islands” of engagement – be sure you have various areas of potentially engaging your lead; think of creating a number of micro-brand communities, participating in other communities and/or looking to create and send a number of e-newsletter campaigns – all with different value propositions.

*Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer.

(source: emarketer.com)

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