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“Across all video sites, Internet users viewed 16.8 billion online videos in the month of April 2009” – comscore, inc

But, who are the leaders of the pack in the online video hosting/serving space?

Some stats from comscore on the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

TOTAL INTERNET: 16.8 billion; 100% market share

·         Google sites (99% Youtube):            6.8 billion; 40.7% market share

·         Fox Interactive Media:                        513 million; 3.1% market share

·         Hulu:                                                      397 million; 2.4% market share

·         Viacom:                                                 315.2 million; 1.9% market share

·         Microsoft sites (incl. Yahoo!):            288.3 million; 1.7% market share

These 5 properties thus make up almost halve (48.8%) of the total market share. I am assuming the rest can be considered as being part of the long-tail of video hosting and serving services (e.g. www.vimeo.com)?

(via Clickz.com)

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

Via eMarketer: Household broadband penetration in South Korea will hit 90.2% this year.

That is almost 25% more than the ‘almighty’ US.

Imagine the opportunities for commerce. Wow.

Other stats from this region, to provide a bit of context:

·         A population of +- 50 million (which makes it the 21^st highest density region in the world) 1

·         It’s no surprise with the 2^nd and 3rd largest cellphone companies in the world (Samsung and LG) being South Korean, that it has adopted a strong technology culture1

·         Google is the 4^th most visited site in the region; most visited being www.naver.com, www.yahoo.com and www.daum.net2

·         South Korea has the highest broadband speed in the world – 14.6Mbps + each consumer consuming and average of 24.5GB of content per month3

1. http://en.wikipedia.org/wiki/South_Korea

2. http://www.alexa.com/topsites/countries/KR

3. http://techcrunchies.com

> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr

(reposted from our Heavy Chef blog)

The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn.

The study used the following age brackets as a base:

·         Kids: 2-11 years old

·         Teens: 12-17 years old

·         Young adults: 18-24 years old

·         Adults1: 25-34 years old

·         Adults2: 35-49 years old

·         Mature adults: 50-64 years old

·         Seniors: 65+ years old

The results are as follow (diagrams below):

1. FACEBOOK

2. TWITTER

3. LINKEDIN

Although it is no surprise that Adults form the nucleus of most of the network’s member bases, what interests me is the prominence of the 50-64 (and 65+) year olds - the ‘Silver Surfer*’ demographic as it often referred to.

With Silver surfers becoming the fastest growing Internet demographic group in South Africa (source: Online Publishers Association), it is indeed a relevant demographic and has become quite a hot topic of discussion in recent times.

Overall though, I think we can all agree that within the South African context Facebook, Twitter and LinkedIn – though, especially Facebook and to a lesser extent, Twitter – are dominant forces within our online and mobile web space.

It would thus make sense to do your due diligence and understand the digital habits of your customers online.

(via BNET)

*An adult, generally 50 years of age or older, who frequently surfs the web and spends time online (”silver” refers to the colour of their hair)

I’m a big proponent of tapping into any customer data you can find and glean learnings from it in crafting your web strategy – any data, offline and online.

In fact this is something that’s come up a few times over the last couple of months in discussions I’ve had with some of our clients at World Wide Creative.

How do we integrate research data – particularly customer insights and statistics – into digital strategies?

Case in point, recent research done by David Bell from the University of Pennsylvania indicates that Internet businesses should do well using ‘non-web methods’, explaining that his research has found that people in same regions/communities (that is offline) tend to make use of the same sites surfing for products, services, jobs etc online – thus, as David states:

“You can take old economy data, like census data, and look at who’s living in a neighborhood, for example, or how many stores are there” to target a specific regional demographic.

How are you tapping into offline data in planning your business/brand’s digital endeavours?

(You can read the interview BNET did with David on The New Key to Success in Online Retail: Geography for more on his research)