Key take-outs from web 2.0 study by TNS Research Survey's (Friendship 2.0)
Just had a look at the results of MWEB / TNS Research Survey’s Friendship 2.0 study into South African’s social media behaviour and preferences (done in Sept 09).
Some key take-outs from the study:
· Most still connect to Internet via ADSL, as well as 3G/HSDPA – mainly at work and/or at home
· Top activities we do online: email, work-related activities (research, tasks), read news, search, online banking and social networking
· 82% of South African online users are on Facebook, compared to 32% on Youtube, 29% Mxit and 28% Twitter
· Main social networking activities include sending messages to people, status updates, uploading phots/videos
· Of those who use facebook, 40% are 'doers' and regularly update their own profile; 60% are 'viewers' who view others’ more than they update their own profile
· Facebook is accessed mostly once a day, while 16% are connected most of the day
· Of the Instant Messaging (IM) services, Facebook chat, Skype, Gmail chat and Mxit are most popular
The study also attempts to segment online users via behavioural scoring – from ‘Clueless Kevin’s’ to ‘Networking Neo’s’
…of which one stat indicates that 89% of ‘Outgoing Ollies*’ indicated that when they find something new on the internet that they really like, they have to tell others all about it (share!)
Right, so I know these results are very top-line – but surely adds to South Africa’s knowledge base on people’s behaviour online.
Good job MWEB & TNS.
*‘Outgoing Ollies’ are those individuals who are more likely to write a blog post…
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