Facebook wants you to 'Like' its ads
I don’t have any problems with advertising.
In fact if you give me the option, I’ll tell you which type/categories of advertising I’m willing to give a few seconds of my attention to.
So, Facebook’s recent announcement that you can ‘Like’ or ‘X’ (remove) an ad is a move in the right direction in my opinion.
Still, to be honest, I can’t remember the last ad I’ve seen on FB. I know they are there, in the right-hand side-bar, but I hardly take notice of them.
Here’s the announcement from Facebook:
This month, we're pleased to announce the inclusion of a "Like" link in Facebook Ads. This feature allows users to express and share their affinity for your ads with their friends in the same way that they do with other pieces of content on the site. "X" will also be added in the upper right corner of the placement allowing users to close the ad and cycle through to their next targeted ad. How do "Like" and "X" work?
Replacing the pre-existing thumbs up and thumbs down icons, this change is simply an easier way for users to give quick feedback on ads they're seeing. If a user decides to "Like" an ad, the same ad (when delivered to their friends) will include a statement indicating that their friend liked it. If the user chooses "X", they'll be prompted to give more details about why they didn't like the ad. How will getting users to click "Like" my ad help its performance?
When a user sees that one of their friends gave your ad positive feedback, it can act like a personal endorsement of your product or business and help you develop a stronger connection with your audience members. How can I get more users to "like" my ad?
As always, we encourage you to make your ad as relevant and engaging as possible. Try to find keywords that are related to your business so your ads will only be shown to interested users. You should also choose an image for your ad that fills in the allotted space (110x80 pixels) to make it more attractive and eye catching. And lastly, refresh the ad text every so often to avoid being repetitive.
