Invites have opened for our next Heavy Chef session in Cape Town focused on internet and mobile security practice and trends. The invite:
Security and Marketing
Last week alone, I received three emails from ABSA informing me that there were several attempts to hack into my ABSA bank account. This would have been unsettling if it weren’t for the fact that I don’t bank with ABSA. Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei.
With this in mind, we invited Justin Stanford to talk to us about security in next week's Heavy Chef Session. He’s an authority since he is the owner/investor of both ESET and FireID, two of the planet’s best known internet and mobile security firms. Justin will share with us his journey, his goals with the company, internet and mobile security trends, and why marketers should be worried about security of their campaigns.
The Cape Town Session is going to be held at the 24.com building in Green Point. If you'd like to join us, please email Yolandi (click here) or phone the studio at 0861 932226.
Venue: 3rd floor, 24.com building, Green Point, Cape Town (directions here)
Date: Wednesday, 17th March 2010
Time: 5:30pm – 7:30pm
Cost to attend: Free, although there may be random full body searches by our our own security experts.
There are 50 seats available, on a first-come first-serve basis. Refreshments will be available thanks to our sponsors Delheim and Corona.
NOTE: There are some great talks lined up over the next few months, so keep your eye on your inbox for future invitations.
All the best from Fred, Mike and the rest of the Chefs
P.S. know anyone interested in attending our digital marketing sessions? - forward this invitation (or get them to sign up for future invitations).
> LouisJvR's writings on web: www.louisjvr.com | Email: jvrlouis [at] gmail dot com | Twitter: @louis_jvr
Be sure not to miss out on our first Heavy Chef Session of 2010 - entitled "A Taste of the Future: Digital Trends to Expect".
On the menu for the evening (i.e. speaking) will be yours truly and ISLabs founder, Justin Spratt
Overview and invite below…
Digital Trends to Expect
After years of talking, waiting and expectation, the big 2010 is FINALLY upon us - the year of the FIFA World Cup! We're 6 months away from the greatest showcase of sport on Earth, and it's being held right here in the Heavy Chef HQ backyard.
On the Heavy Chef front, we're excited to kick off with some exciting events of our own (with a slight shift in schedule). The first Heavy Chef Session of 2010 - entitled "A Taste of the Future: Digital Trends to Expect" - is being held on the 2nd February at the Deloitte Campus in Woodmead. Our speakers are going to be Justin Spratt and Louis Janse van Rensburg, both of whom are going to be discussing important digital trends to expect in the next 12 and 24 months.
The Johannesburg Session is going to be held at Deloitte's head office in Woodmead. If you'd like to join us, please email Yolandi (click here) or phone the studio at 0861 932226.
Venue: Building 33, Deloitte Place, The Woodlands, 20 Woodlands Drive, Woodmead, Johannesburg (directions here)
Date: Tuesday, 2 February 2010
Time: 6 for 6:30pm – 8:30pm
Cost to attend: Free. Mahala. Gratis. You will, however, be subjected to gamma-ray mind readers during the Session and your minds will be plundered for any intellectual capital that we can find.
There are 50 seats available, on a first-come first-serve basis. Refreshments will be available thanks to our sponsors Delheim, Corona and Carlsberg.
NOTE: The Cape Town Session previously scheduled for 26th January has been postponed to the end of Feb. We'll be sending a new invitation early next month.
Until then, have a great 2010 - keep safe and be successful - !!
All the best from Fred, Mike and the rest of the Chefs
Fred Roed*, World Wide Creative’s co-founder and Creative Director, as well as entrepreneurial blogger at Ideate, talks with Classic FM’s Reuben Goldberg on The Internet Economy about digital marketing trends for 2010.
Trends identified by Fred include:
1. Real-time, right now
2. Attention spam filtering
3. Online communities, offline gatherings
4. Rogue journalism
Love your work Fred.
*Fred enjoys wearing loud Hawaiian T-shirts to client meetings. Don’t judge.
Invite to next month’s Heavy Chef events in Jozi & CT from World Wide Creative’s CEO, Creative Director, Ideate blogger & Elvis-impersonator Fred Roed…
Heavy Chef October: Johannesburg and Cape Town
We’ve got another double whammy of Heavy Chef Sessions in October. Recently, things have been a little quiet here, since we’ve been busy (new site, new courses, new people) but we’re excited to announce two more sessions coming up promptly. The first is a replay of the one we did in March, with Silicon Valley-based entrepreneur, Vinny Lingham, talking on “Raising Capital for New Media Start-Ups”. Due to our Johannesburg community being suitably miffed that they didn’t get a chance to attend, we’re holding the session in Deloitte’s offices in Rivonia.
Want to attend?
The Johannesburg Session is going to be held at Deloitte’s head office in Woodmead. If you'd like to join us, please email Yolandi (click here) or phone the studio at 0861 932226.
Venue: Building 33, Deloitte Place, The Woodlands, 20 Woodlands Drive, Woodmead, Johannesburg
Date: Monday, 5th October 2009
Time: 6 for 6:30pm – 8:30pm
Cost to attend: The Session is free, however, seats are so precious, so limited and coveted, that there will be a Nigerian bouncer at the door who will appraise you on the spot and make a decision at the door whether you’re fit to attend.
There are 50 seats available, on a first-come first-serve basis.
The venue will be provided by Deloitte, wine by Perdeberg and the beer by Corona and Carlsberg. For the non-alcohol drinkers, Glaceau Mineral Water will add their unique splash of colour to proceedings.
In the next few weeks, we will send out a newsletter for the second session, on October 28th, entitled “Mobile Marketing: Amazing Tools and Case Studies” in Cape Town. Watch this space.
Look forward to seeing you at an upcoming Session!
All the best,
Fred, Mike and the rest of the Chefs
| Having trouble reading this newsletter? Click here to see it in your browser. Click here to unsubscribe. |
| The next Heavy Chef Session is in Johannesburg: "Youth Marketing - Where Are We and What Has Worked Before" The youth market has always been a tough nut to crack. Fickle. Trend conscious. Unpredictable. Notoriously outspoken. So, how can we reach ‘em? We’ve asked some leaders in the field of Youth Marketing to come and share some insights with us. Part One: Painting a Picture of Today's Youth August’s Heavy Chef Session will firstly focus on painting a picture of the youth, where they’re heading and how technology fits into their lives, backed up by solid, well-researched stats and insights. Part 1 of the Session will be a holistic overview, presented by Jane Lyne, MD Youth Dynamix, and Andrea Kraushaar, Youth Strategy And Research Director at Youth Dynamix. Both Jane and Andrea bring a wealth of experience around youth marketing. Part Two: Successful Case Studies using Technology to Target the Youth Then, we’ll look at some case studies for using social networking and mobile to engage with youth. Part 2 will be a practical close-up of what’s worked, and what lessons can we learn in order to reach a youthful audience. This part of the session will be presented by Marc Kornberger: Managing Partner at Student Village. Marc co-founded Student Village and has seen it rise from an ambitious project 8 years ago to a bustling online community of over 120 000 members. The Johannesburg Session is going to be held in JWT's entertainment room (on the third floor) in Rivonia. If you'd like to join us, please email Yolandi (click here) or phone the studio at 0861 932226. Venue: JWT Building, cnr Rivonia & 12th ave, Johannesburg. There are 50 seats available, on a first-come first-serve basis. The venue will be provided by Youth Dynamix, wine by Perdeberg and the beer by Corona (with Carlsberg a tasty new addition to our sponsor list). And, for those non-alcohol drinkers, we're proud to announce that Glaceau Mineral Water will also be present. Check out the new Heavy Chef website... It’s a real challenge keeping these newsletters short, since there are a bunch of things happening at The Heavy Chef Project. So…the easiest thing to do is to use bullet points for easy digestion:
We'll be back shortly to inform you about future sessions (btw, the next Cape Town Session is happening in September). Keep reading the blog for updates, watch the videos, and thanks for all the support so far. All the best, |
~Louis Janse van Rensburg~
Psych (Hon), Entrep (Mphil)
Senior strategist at digital marketing agency World Wide Creative and aficionado of digital works that inspire.
~
...for further ramblings, link love and comment follow me on twitter @louis_jvr
...towards demystifying digital marketing, visit The Heavy Chef Project
...if you'd like to get in touch with me: jvrlouis [at] gmail dot com
~
