An Idea for a New Decade: Using Peoples Data
Steve Rubel, Director of Insights for Edelman Digital, says this in their white paper on 10 Ideas for the new Decade – I thought it to be smart and relevant for businesses and would like to share this with you:
“…the future is about carefully using the data people generate to make smarter decisions”
As our lives become more and more part of a greater digital network, consumers are willingly putting information about themselves out there (myself being no exception) – marriage status, attitudes, opinions, preferences, hobbies etc. Privacy has indeed past it’s sell-by-date.
This the reason why Steve’s statement appeals to me: How businesses will become more savvy at considering the behavioural-, socio- and psychographics of one’s digital profile in planning it’s next marketing campaign.
Smart, targeted marketing.
What an opportunity for businesses.
(source: http://www.steverubel.com/ten-ideas-for-the-new-decade-an-edelman-digit)
