LouisJvR.com | Finding pockets of digital excellence

I’m actually buying Chris Anderson’s book this weekend.

My expectation is probably that I won’t agree with everything the book professes, but it’s nonetheless invaluable in starting to think ‘Free’ as a business tool.

This extract pretty much sums the book up:

“Google offers nearly a hundred products…almost all of them are free of charge. Really free – no trick. It does it the way any modern digital company should: by handing out a lot of things to make money on a few.”

If you’re not using GetAbstract, then get your clicks together and head on over to them.

Seriously, ever since joining the GetAbstract services, I’ve been privy to some of the best reading out there – even before I go out and buy a book – which I’ve done twice now based on GetAbstract’s write-ups.

And this book by Dave Evens from Digital Voodoo on Social Media Marketing seems like another good buy

In short, the book covers 3 points:

1.     What the “Social Web” is

2.     How to use “Social Media” Internet sites, tools and applications to market your company’s products and services; and

3.     How to strategize your marketing outreach on the social Web

GetAbstract’s write-up below…