Attention content publishers - why the bottleneck?
Imagine a world where consumers are as comfortable to spend virtual money, as they are comfortable spending “tangible” money i.e. offline.
If you where a content publisher of some sorts, how would this change your thinking of monetizing your presence?
Would an advertising-based business model be your first consideration and consequently primary source of income?
If your answer is “ka-ching” or something in that line… then isn’t consumers willingness to use money online, comfortably, with-out hesitation, the bottleneck?
Doesn’t that mean publishers (read: media groups) should invest significant time and money in exploring ways of making it easier for people to spend money online?
Educating them.
Building trust.
In theory it is easier to spend credits/points than it is spending cold hard cash.
In theory I’d rather then trade virtually than offline.
Why are publishers scared to charge for content?
Is it because they think people won’t be willing to pay for content?
Why aren’t they willing?
Why the bottleneck?
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