3 tips for newspapers to think about for future
Ray Hartley, Editor of The Times daily newspaper and Times LIVE says this:
“Newspapers have a future if they start thinking”
He offers three thoughts on how newspapers can survive/flourish in these uncertain* times (read: digital age):
- The first is that they must speak to the growing visual intelligence of their readers by giving pictures the same status as words in presentation. This is not an easy battle to win in an industry where words have always dominated. Words that do not attract and retain the attention of readers through presentation will be ignored.
- The second rule is that newspapers must offer interactivity. They must do so within their pages, but this will always be limited by space. The internet has no such limitation. A close relationship with a news website opens the way for much greater participation by a newspaper’s readers.
- The third is that newspapers must chart a course through the sea of information. If they add to the clutter, they will have no place in a world where attention is in short supply.
Full article here. A good read indeed.
Other posts related to this topic you might find of interest include:
- Attention content publishers - why the bottleneck?
- Attention content publishers - why the bottleneck? - PART 2
- Continuing the "Pay for Content"-debate: Article in The Economist
*Uncertain for newspaper custodians; exciting for us, the consumer. :)
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