Sohu.com - the ugliest, richest website in the world?

Don't get me wrong, I am an advocate for continues usability testing. Steve Krug's* book "Don't Make Me Think" is still one of my favourite usability reads. It's something we punt extensively as a digital agency.

Recently though, I was pointed in the direction of the 30 Top Earning Websites in the world - and ranked #20th is a site: www.sohu.com.

Here's the screenshot:

Sohu.com's annual revenue? $429,000,000pa.

Most likely I am showing a bit of ignorance here, but is there perhaps a cultural difference in perceptions of usability or at least the perceived relevance of needing a usable website?

Any other examples of anti-UX sites that do well financially? Craigslist.com?

*even Steve's personal site doesn't really shout user-friendliness when you visit it: http://www.sensible.com/ - right?