13.1.12

DISQUS Research: Pseudonyms Drive Communities (or do they?)


This is pretty debatable I think, but warrants some thinking.

Latest research by commenting platform Disqus compares three kinds of commenters: real names, pseudonyms, and anonymous commenters - and finds that pseudonyms lead to higher quality comments and are more engaged and active.

For me there are two things that come to mind:

1. Pseudonyms don’t drive communities, but rather is evidence of a thriving community, which by definition has better quality comments.

2. As showed by the success of @RBJacobs (FNB’s Customer Service persona on Twitter), perhaps the use of pseudonyms is a good idea in bridging the ‘trust-gap’ between corporate brands and their customers… ?

Thoughts?

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