3 Sep 2010

How do i build an online community? (via @heavychef)

My latest blog post on www.heavychef.com on the 7 Steps in Building an Online Community:

[excerpt]

This months’ focus on Community Management at The Heavy Chef Project has proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders.

However, it has also opened-up a lot of questions – particularly around the question: “Ok, that’s nice, so what now?”

A good starting point is to realise that there are in fact 3 Type of Communities you can “build” online…

I enjoyed writing this. Simple, practical advice. Here is the full article.

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1 Sep 2010

Why SA will never be united. And why that isn't a bad thing. If we embrace it. (via @dailymaverick @nytimes)

31 Aug 2010

Google likes The Heavy Chef Project's focus on Community Management (via @heavychef)

31 Aug 2010

Entrepreneurship in the Digital Age: My Classic FM Interview

(download)

Big thanks to South African radio legend Tony Blewitt for the talk on Classic FM’s The Entrepreneurs’Network. Be sure to tune in to Tony’s show every Monday, 19:00-20:00 via 102.7FM or DSTV Audio Channel 157.

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30 Aug 2010

Structure to the hype - The Community Management Grid (via @mikeperk @heavychef)

30 Aug 2010

Micro-transactions firmly in the spotlight with @yourcred (via @mattyza)

29 Aug 2010

@ojchiang on micro-transactions and virtual goods (via @Forbes)

29 Aug 2010

My comment on @MarketingWeekEd feature on brand characters in social media (via @maryloucosta)

25 Aug 2010

About Mad Hatters & Online Communities

23 Aug 2010

Clarity in objective: Posterous shows the way

Louis Janse van Rensburg's Posterous

~Louis Janse van Rensburg~
Psych (Hon), Entrep (Mphil)

Senior strategist at digital marketing agency World Wide Creative

[+ a bit more about me]

~

...for further ramblings, link love and comment follow me on twitter @louis_jvr

...towards demystifying digital marketing, visit The Heavy Chef Project

...if you'd like to get in touch with me: jvrlouis [at] gmail dot com

~

Louis Janse van Rensburg's VisualCV

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